1. Demography is the study of human population and population trends.
2. Factors of importance to organisational planners are Growth, Age, Geography, Ethnicity, Household and family structure, Social structure, Employment and Wealth.
3. Implications of demographic change are Changes in pattern of demand, location of demand, recruitment policies, wealth and tax.
Culture
1. Beliefs and values, Customs, Artifacts, Rituals.
2. Knowledge of culture is of value to business because:
****Culture influences tastes and lifestyles
****Marketers can adopt their products accordingly and be fairly sure of a sizeable market.
****Human resource managers may need to tackle cultural differences in recruitment.
(source: BPP Learning Media)
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